Sketching at work
The book "Sketching at Work" and the seminars were developed at the University of St.Gallen’s Institute for Media and Communications Management in the course of a research project by Martin J. Eppler and Roland A. Pfister. Companies, friends, students, students, scientists, volunteers and inspiring role models helped to realize this book project.
The two authors would like to kindly thank all those individuals for their manifold contributions, impulses and great collaboration.
Martin J. Eppler
Prof. Dr. sés.
is a full professor of media and communications management at the University of St.Gallen (HSG), where he is also the managing director of the =mcm institute, Institute for Media and Communications Management. He conducts research on knowledge management, knowledge visualization, and knowledge communication.
He has been a guest professor at various universities in Asia and Europe. He has been an advisor to organizations such as the United Nations, Philips, UBS, the Swiss Military, Ernst & Young, KPMG, Swiss Re, Daimler and others. Martin J. Eppler studied communications, business administration and social sciences at Boston University, the Paris Graduate School of Management, and the Universities of Geneva (PhD summa cum laude) and St.Gallen (master’s, Steinacher prize). He has published more than 80 academic papers (in journals such as Organization Studies, LRP, Harvard Business Manager, IEEE Transactions, The Information Society, European Management Journal, Information Visualization and others) and eight books, mostly on knowledge communication, management and visualization.
His research has been featured in magazines such as BusinessWeek or the Harvard Business Review.
Roland A. Pfister
Dr. oec. HSG
is a marketing and communications director and management trainer. He holds a PhD degree in marketing from the University of St.Gallen. In his research, he examined the impact of quantitative and annotative visualization on communication in management processes and published several articles on the use of the sketching technique in management.
In addition he coaches management teams in companies and teaches at the IE Business School in Madrid. He is co-author of the books “Sketching at Work” and “Creability”.